Branding, as defined by Webster

Branding as a basic concept is not hard to describe. Miriam-Webster says it pretty well, but breaks a rule from my fourth grade vocabulary class—defining a work with the same word:

brand•ing \ˈbran-diŋ\ : the promoting of a product or service by identifying it with a particular brand
brand \ˈbrand\ a: a class of goods identified by name as the product of a single firm or manufacturer b: a characteristic or distinctive kind

However, like any industry branding change and evolve. This blog will comment on recent trends, branding success and failures, the importance of a good brand, and ideas to help you apply this multifaceted process to your work.