Written Branding - The Everyday

Guess what? Your brand extends into your writing as well. Documents, emails, memos—all of your communications reflect the brand.

Think about the way you write emails. Are you consistent with your colleagues in the way you discuss projects, industry terms, or other topics? Grammar, tone, and voice should all be a conscience, orchestrated exercise in consistency across your entire organization. How you decide this depends on your industry, but make sure that it has a direct correlation to core brand.

The same goes for any written business communication. Proposals, invoices, memos, and marketing materials should all sound like they are coming from the same source. An elegantly written brochure followed up by a sloppy and incomprehensible project proposal (or grant application) does not send a good message.

I think a lot of issues like this simply come from a lack of attention to detail. It is a very easy thing to gloss over, but if you can remember, it can make that little difference between someone choosing you or passing you by. Once again, just a reminder to be conscious of everything your company puts out into the world. It all matters to someone.