You Are A Brand Ambassador
Presentation is critical because as an employee, you are a brand ambassador.
Body language, posture, what you say and how you say it—these are all extensions of your brand, like it or not. Every time you interact with another person with respect to your business or organization, you are representing the brand. Think about a time when you’ve dealt with some miserable sod at a store or restaurant. Kind of ruins the experience, doesn’t it? That’s the importance of being a good brand ambassador.
Being a brand ambassador is in the conversations you have at parties with new acquaintances who ask for your card or over the phone with potential clients. The way you talk about your job and organization should be consistent with the brand; if the brand is intellectual and high-end, so must you act; likewise, if the brand is young and fun. Imagine your impression of an executive from Chuck E. Cheese who droned on about the statistics of their token-based system in a droll, Ben Stein-esque voice.
Technically, you are a brand ambassador at every moment of the day, but I think it goes without saying that when you’re not at the office or at work functions you can relax and not worry about portraying the brand. But remember, when you’re out with your friends and laughing it up, you never know when you’ll meet that million-dollar client. Keep your ambassador face ready for deployment at a moment’s notice.
Body language, posture, what you say and how you say it—these are all extensions of your brand, like it or not. Every time you interact with another person with respect to your business or organization, you are representing the brand. Think about a time when you’ve dealt with some miserable sod at a store or restaurant. Kind of ruins the experience, doesn’t it? That’s the importance of being a good brand ambassador.
Being a brand ambassador is in the conversations you have at parties with new acquaintances who ask for your card or over the phone with potential clients. The way you talk about your job and organization should be consistent with the brand; if the brand is intellectual and high-end, so must you act; likewise, if the brand is young and fun. Imagine your impression of an executive from Chuck E. Cheese who droned on about the statistics of their token-based system in a droll, Ben Stein-esque voice.
Technically, you are a brand ambassador at every moment of the day, but I think it goes without saying that when you’re not at the office or at work functions you can relax and not worry about portraying the brand. But remember, when you’re out with your friends and laughing it up, you never know when you’ll meet that million-dollar client. Keep your ambassador face ready for deployment at a moment’s notice.
Labels: best practices, branding basics, definitions and terms
posted by Harris Eisenberg at
12:43 PM
1 Comments:
This got me thinking that when I started to work for the Obama campaign I put bumper stickers on all my cars. I now had a brand name on my car and I realized that I need to drive considerately or it would negatively reflect upon Obama for whom I was working. So my driving improved. Being associated with a "brand" allows me to be connected with something bigger than myself which is good. Bill Sinclair, www.GeminiExecutiveCoacing.com
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