A New Logo That Actually Works
Well played: The new logo for Al Gore's Alliance Climate Project.
By putting some faith in his agency, Al Gore's Alliance for Climate Protection has a new logo and it speaks volumes about the organization and its need to communicate in a very specific way. Clearly, Mr. Gore's new concern needs the help of everyone globally--the approach to the logo with the word "we" is very different than most logos where the preferred motif is "us, not you."
This openness to global collaboration is a high-point in how organizations who are trying to affect real change need to start thinking.
Logo design by the Martin Agency & Brian Collins.
By putting some faith in his agency, Al Gore's Alliance for Climate Protection has a new logo and it speaks volumes about the organization and its need to communicate in a very specific way. Clearly, Mr. Gore's new concern needs the help of everyone globally--the approach to the logo with the word "we" is very different than most logos where the preferred motif is "us, not you."
This openness to global collaboration is a high-point in how organizations who are trying to affect real change need to start thinking.
Logo design by the Martin Agency & Brian Collins.
Labels: Branding commentary, nonprofit branding
posted by Harris Eisenberg at
1:14 PM
1 Comments:
This is a smart logo made all the more effective by the way that it is used in the advertising campaign. Using the word “we” in the ads, reinforces the brand.
Howard Levy
RedRoosterGroup.com
Design for a better world!
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