Brands Outlive Products

People tend to believe brands come and go along with the times. One day you saw Brim coffee on store shelves along-side Eagle Snacks, and the next year they’re gone. Allow me to make the statement: brands don’t die. Products themselves are discontinued but product brands continue in the memories of people.

Take River West Brands, a small company out of Chicago who base their company solely on acquiring “ghost brands” (brands whose products have been discontinued). They believe in the nostalgia and affection people have for brands and have made a business out of reviving these brands (with some tweaks).

So next time you walk down an aisle wishing for a bag of Eagle Snacks because you used to eat them as a kid or get some Brim coffee because you used to drink it on your way to work, remember that the power of a brand will sometimes outlive the power of the product itself.