Update: Will Apple's Brand Become Its Downfall?

Update: Will Apple's Brand Become Its Downfall?

We now have some proof that Apple's brand is directly tied to Steve Jobs. Late on December 16th, it was announced that Mr. Jobs will not deliver the keynote address at Macworld, Apple's annual premiere event to announce its new products. Guess what happened? Apple stock prices sharply fell at the opening of December 17th:

If a benign announcement like this affects a 5.5% stock price drop overnight, what will happen if and when the news is more dour?

You're on thin ice, Apple.