Link: 3 Keys to Successful Branding for Small Business

Normally I'd provide commentary, but this article pretty much covers everything I have to say: http://brandingmatters.net/3-keys-to-succesful-branding-for-small-business/

This is a short, sweet, and excellent synopsis of how to develop a brand at a practical, small-business level. Not everyone has the resources of a multinational corporation and for most of us market research is just a pipe dream. The keys presented in this article really are the main goals to developing a successful brand. Couldn't have said it better myself!