Salon's Brand Graveyard

Salon.com, an article amalgamating site, recently launched a really interesting new blog called the Brand Graveyard. Each entry is the tale of a recently deceased, major brand. Recent entries include Circuit City, Fortunoff, and the still-warm-corpse of the Rocky Mountain News. These articles are terribly interesting and showcase just how easily the mighty can fall.

As a corollary to this, there is a firm called River West Brands in Chicago that buys dead brands and gives them new life. A profile on them can be found here.

Even dead brands still retain value. Their equity continues to live from beyond the grave!