Showering Skies

One of the best ways to make your brand work is to harness what are called key differentiators from your competitors. If you are successful at this, customers will choose your products or services because your company provides something the others do not. In addition, these differences may be geared towards specific groups of people, called target markets.

A new company that is doing the differentiation dance well these days is Emirates, one of the fastest growing airlines in the world. Unlike other airlines, it has been profitable for over 20 years! If you are an investor, that is indeed a difference from airlines here in the States. Another difference is the level of luxury provided to first class guests: cabins like mini hotel rooms, complete with showers.