Our Comments on NPR's Marketplace

Yesterday was another exciting day for HBW!

We were contacted by American Public Media/NPR's Marketplace Morning Edition to comment on branding during a recession and specifically about Starbucks. They found our humble blog while searching for "recession brands" and decided to get in touch.

You can hear our comments on their site. Our portion begins at 2:35.

How Branding Works Podcast #1: Reasons to Be Cheerful, Part I

Today is an exciting day for HBW! I am very pleased to announce that our very first Podcast is now available for download!

Matthew Langley, Director of Branding for Basis and host of this blog, takes you through his commentary on current branding topics. We hope for this to become a regular feature and welcome your feedback on our initial broadcast. We also intend to make this available via iTunes, so please stay tuned for information on that in the future.

Episode 1: Reasons to Be Cheerful, Part I

• Marketing during a down economy,


• Comments on Tropica's rebranding and its retraction.

Download

Thanks to everyone for their continued support of HBW!